Max Irons was in New York City at the Thompson Hotel on 9 August, for the launch of his Fall/Winter campaign for INC – International Concepts at Macy’s.
Check out photos from the launch HERE.
Read more from Just Jared and another Just Jared page.
Max Irons at INC Press Junket in NYC
[Scroll down for photo slideshow and gallery]
By
Sarah Leon via the Stylelist
Max Irons, Model/Actor, Thinks New York Is More Fashionable Than London
“I think New York is more stylish than London,” 26-year-old UK-native Max Irons said Thursday morning, “I think a lot of people [in London] don’t give a shit about what they wear, but when you’re looking out the window of a taxi in New York, there are stylish people everywhere.”
Appropriately, Irons, who is the son of award-winning actor Jeremy Irons, and I were sitting on the 50th floor of the The London Hotel in New York at the time, looking out at the tops of buildings, “It’s only in the past four or five years I’ve started to get in touch with what New York’s really about. I like it, it feels quite like London,” he explains, “Everything’s bigger and faster here, it’s kind of overwhelming. I remember when I was younger because my godmother is from New York, she’s a travel agent, she used to fly me here every summer.”
Irons was in town for a few days to promote his latest gig: the face of Macy’s private label line INC. “I’m happy with them, which is rare thing,” he insists, “I always feel kind of awkward when I look at pictures of myself. Watching videos of myself is really uncomfortable.” The actor/model is surprisingly modest considering he has already appeared in campaigns for Burberry and Mango. Though modeling was never something he set out to do, “When I first got spotted, it was a bit of a shock. I was at drama school and I had no money, so I did it.” Before becoming a model, Irons worked as a bartender at The Ark in Notting Hill, “I was the head barman. I was so bad, but I would go back if I had to. Hopefully I won’t need to.”
We’ll say he’s in the clear. Next, Irons will appear in “The Host,” Stephanie Meyers of “Twilight” fame’s new project. “I haven’t read the “Twilight” books,” he confesses, “But it’s everywhere so I feel like I know it. Edward, Bella, Jacob, etc. but… I haven’t read them. I am a big reader. I loved “The Host,” Stephanie’s a great writer and it’s science fiction which is up my alley.”
_________________________________________________________________
Max Irons Talks About Crushing On Kate Moss, His Love Of Uggs, And More In Our Exclusive Interview – from MTV
__________________________________________________________________
Max Irons Regrets Wearing ‘Psychedelic’ Undies – from People.com Stylewatch
_______________________________________________________________________________
Interview: Actor Max Irons Dishes on His Modeling Career and His Upcoming Role in ‘The Host’ – from GuestofaGuest.com
_______________________________________________________________________________
Max Irons for Macy’s INC – New Photos and Video
Vodpod videos no longer available.
from Women’s Wear Daily:
January 5, 2012
Macy’s Signs Max Irons
Max Irons in INC.
Photos by Walter Chin (supplied by Courtesy Photo)
TO THE MAX: It was English actor Max Irons’ “natural style” that prompted Macy’s to sign him as the new face of its INC men’s collection. “We liked his polish and the fact that he isn’t well known yet in the U.S.,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “But he’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.”
The ads, shot by Walter Chin and styled by Bill Mullen, are in black and white and feature Irons, son of Academy Award-winning actor Jeremy Irons, in both tailored and casual INC looks. It is the first time Macy’s has used an actor as a spokesman for the brand.
Irons will be featured online and his image will be in the 631 stores that carry the collection, beginning in February, when the shops are converted to spring merchandise, Slavin said. In addition, a short video of Irons discussing his personal style will be imbedded in the QR codes found in the INC departments, allowing customers with smartphones to view the film. “We’ve done similar things with Martha Stewart, Tommy Hilfiger, Rachel Roy and Bobbi Brown,” Slavin said, “and we’ve had huge customer engagement with these videos.”
Max Irons Is the New Face of INC International Concepts Spring/Summer 2012 Fashion Campaign
Macy’s has snagged English actor Max Irons to be the new face of its INC men’s collection.
Click for a larger image of the press release:
Irons, who will play the leading male role of Jared in The Host, a film adaptation of Twilight author Stephenie Meyer’s science fiction novel, in 2013, will appear in the brand’s spring 2012 men’s campaign. It will be shot by Walter Chin and styled by Bill Mullen.
A graduate of the Guildhall School of Music and Drama, Irons is the son of Academy Award-winning actor Jeremy Irons, and the grandson of Cyril Cusack. In addition to still images, the INC campaign will include a short video of the actor discussing his personal style and self-expression.
jeremyirons.net 
You must be logged in to post a comment.