Max Irons for Macy’s INC – New Photos and Video

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from Women’s Wear Daily:

January 5, 2012

Macy’s Signs Max Irons

Max Irons in INC.

Photos by Walter Chin (supplied by Courtesy Photo)

TO THE MAX: It was English actor Max Irons’ “natural style” that prompted Macy’s to sign him as the new face of its INC men’s collection. “We liked his polish and the fact that he isn’t well known yet in the U.S.,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “But he’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.”

The ads, shot by Walter Chin and styled by Bill Mullen, are in black and white and feature Irons, son of Academy Award-winning actor Jeremy Irons, in both tailored and casual INC looks. It is the first time Macy’s has used an actor as a spokesman for the brand.

Irons will be featured online and his image will be in the 631 stores that carry the collection, beginning in February, when the shops are converted to spring merchandise, Slavin said. In addition, a short video of Irons discussing his personal style will be imbedded in the QR codes found in the INC departments, allowing customers with smartphones to view the film. “We’ve done similar things with Martha Stewart, Tommy Hilfiger, Rachel Roy and Bobbi Brown,” Slavin said, “and we’ve had huge customer engagement with these videos.”

Q&A: Jeremy Irons Talks About The Borgias

Q&A: Jeremy Irons Talks About The Borgias
By Anna Carugati
Published: September 21, 2011

With a voice that is rich, deep, mellow, sometimes unsettling, always convincing, and smooth as a glass of good cognac, Jeremy Irons is a prolific and versatile actor who won the Academy Award for Best Actor for his performance as Claus von Bülow in Reversal of Fortune. He has often played complex, conflicted, sometimes less-than-ethical characters, most recently Rodrigo Borgia, Pope Alexander VI, patriarch of the infamous and powerful family at the height of the Renaissance, in Showtime’s series The Borgias. Irons, who has also won two Golden Globe Awards, a Primetime Emmy and a Tony, took time out from filming the second season of the series to speak with World Screen.

WS: How did you become involved in the project?

IRONS: I was approached by [the director] Neil Jordan, who told me he was writing a series. He’d had a film for a long time he was trying to get made about the Borgias; finally, he decided he would offer it to a television company as a series. So for the first time in his life he was writing a television series and he asked me if I would be interested in playing Rodrigo, who becomes Pope Alexander VI. I said, “Let me think about it,” and I did some research and discovered that Rodrigo was an immigrant from Spain. He was a very large man. I’m not a large man, so I said to Neil, “You really should get somebody who looks more like him,” He said, “No, no, no, no, it’s all about power and the abuse and use of power. You know all about that. You can do that. No one knows what Rodrigo looked like.” So I thought, I’d love to work with Neil. We had talked about it a lot in the past; he is a consummate filmmaker. In the past I had done a program about F. Scott Fitzgerald for Showtime and they had aired Lolita and I’d been very affected by the way they show their product—they take a lot of care about it. So that was all good. The idea of a five-month stint [it takes five months to shoot a complete season of The Borgias] and doing something possibly for future years worried me a little bit, but I had been watching how better and better work was being done on American television. Some of the series are really splendid in the way they are made. So I thought, why not? Let’s go for it. That’s how it came about.WS: Rodrigo Borgia is nothing if not complex. What appealed to you about his character?
IRONS: It’s interesting, he was a newcomer amongst the Roman families. He was very powerful and, like many of the rulers of that time, very Machiavellian, as we would now call it. When Rodrigo died he was vilified by a succeeding pope and [then developed] a bad reputation, not only Rodrigo as a pope, but the whole family. When you delve into the history books and the biographies, you discover that that was not necessarily the truth. One book in particular I was researching listed all the adjectives that had been used to describe Rodrigo. They were extraordinarily broad in spectrum. He was a great church organizer. He was quite concerned and quite successful about strengthening the Vatican, which was in a very weak position when he became pope. He was wonderful company, great bon viveur, a man of great appetite for food and for women and for all of life, really, in that Spanish and Mediterranean way. And on the other end there was the fornicator, the murderer and the assassin and a lot of very negative adjectives. And I thought, this is very interesting, let’s try and find out what makes this man—either good or bad—[behave the way he does]. A man who, while being head of the church with an explicit belief in God, a man of his time, also managed to have 12 children and many lovers. I thought that is a very interesting character to try to weave through. From my research, reading as widely as I could, a lot of it writing that was written while he was alive, Neil and I together really tried to create this powerful man who loved and lived hard, and who I suppose in modern eyes, probably behaved quite badly on occasion.

WS: Are there still parallels from the Borgia reign to certain realities in our world today?
IRONS: I certainly see them. The seat of power is a very complicated place, whether it be Washington or Brussels or wherever. I don’t think people change. I’ve always felt that [throughout] history, reading what people have said and what people have thought, their ideas may change as they build on each other’s, but I don’t think people are any different, and the way power is used and abused is really no different. The methods may be different but still, if we decide from a seat of power to get rid of somebody, that person is got rid of. We still spin or lie, however you’d like to call it, to cover our tracks. I don’t think the wielding of power has changed at all.

WS: What challenges does a TV series present to you as an actor that are different from the challenges that shooting a feature film would present?
IRONS: Well, one of the great gifts of television is that one has more time. We’ve had nine hours to tell the story that we have transmitted [in the first season]. We are going to have ten hours to transmit the second. If it goes to four seasons, which it might well do, there will be 39 hours to tell the story of 12 years, which means that you can go into much greater depth. You can play the inconsistencies. You can have the luxury that you don’t have in a feature film—which in a way is more like a short story—to go into depth of character and depth of story. And although with The Borgias there are many stories happening and so everybody gets their allotted time, you are still able to have the luxury of a greater amount of time than you do in a film. So that is one of the main advantages. The challenge is that it’s a long haul; it’s five months. Fortunately, we are shooting in Budapest, which is a very nice place to shoot. I like that I have the occasional couple of days to sort out my life. So I would say that the challenges are just keeping your concentration up, keeping your enthusiasm up. One of the great things is that over [the course of a season] we have four directors, so one of the challenges is adapting to the new way the director will work. But all in all it’s a very pleasurable job, actually.

WS: Throughout your career you have often played roles that were conflicted or not completely ethical. What sort of roles appeal to you?
IRONS: I’ve had some great opportunities but I’ve always known that I wanted characters that really interest me, who don’t necessarily add up immediately, who have enigmatic qualities, who have the complications which we as human beings have. It’s very rare, apart from people like Shakespeare or Harold Pinter or some of the great dramas, that you get characters who are flawed as we all are and yet possibly good at times, who have many layers. That’s what I always try to look for, people who interest me…. It’s sort of a gut instinct that I have when I read something. In a way, one of the joys of acting is you have an opportunity to explore someone else, and it’s quite nice to explore someone who is a fascinating character. That’s what I’ve always looked for, apart, of course, from always wanting good directors and good production, so that one’s work is backed up. And then, of course, good sales at the end, so that hopefully one’s work is seen. Too much drama is made, especially in film, which is really interesting and which never really gets out there, unfortunately. With DVDs we have a longer run, but it’s terribly important that the work we do does get seen, otherwise we are wasting our time.

WS: Can you reveal anything to us about season two of The Borgias or is it a guarded secret?
IRONS: Season two will probably move a bit faster. We’ve spent a long time in season one setting up the whole situation, and now the characters are off and flying. You’ll see new characters, but that’s probably about all I can say.

WS: What other projects are you involved in?
IRONS: The picture Margin Call, which I made with Kevin Spacey, is based loosely around the Lehman Brothers collapse, which I think will be an interesting film. I have a picture I just finished called The Words, which will probably be coming out next spring. I’m looking forward to the re-release in 3D of The Lion King [Irons was the voice of Scar], which will be fun for everybody.

And after this I’m going off to make Henry IV parts one and two, which will be for British television, directed by Richard Eyre. It will be nice to get back to some Shakespeare. And then I’m off to make a picture with Bille August, the director I worked with in The House of the Spirits, and then a picture called Night Train to Lisbon. That’s what I have in store. I can’t see a lot of time out, but that’s how I like it.


Jeremy Irons in ‘Camelot’ Benefit Concert

Jeremy Irons Will Join Melissa Errico and James Barbour for Irish Rep Camelot Benefit Concert

Jeremy Irons will reprise his role of King Arthur, from the 2005 one-night-only performance at the Hollywood Bowl.

Photos from the 2005 production of Camelot:

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By Andrew Gans from
06 May 2011

Academy Award and Tony Award winner Jeremy Irons will play the role of King Arthur in a one-night-only concert staging of Lerner and Loewe’s Camelot this summer to benefit Irish Repertory Theatre.

As previously reported, Melissa Errico and James Barbour, who played Guenevere and Lancelot, respectively, in the Hollywood Bowl’s summer 2005 production of Camelot, will return to those roles for the upcoming concert.

The benefit concert of the classic musical about the legend of King Arthur and the Knights of the Round Table will be held June 6 at the Shubert Theatre on Broadway.

Charlotte Moore will direct the evening with musical direction by Mark Hartman. Additional casting will be announced shortly. The concert will feature a full orchestra and a chorus of 50.

Camelot — featuring music by Frederick Loewe and book and lyrics by Alan Jay Lerner — originally opened at Broadway’s Majestic Theatre in Dec. 1960, playing 873 performances before closing Jan. 5, 1963. The premiere company included Richard Burton, Julie Andrews, Robert Goulet, Robert Coote, John Cullum and Roddy McDowall. The classic Lerner and Loewe score boasts such tunes as “If Ever I Would Leave You,” “I Loved You Once in Silence,” “Follow Me,” “I Wonder What the King Is Doing Tonight” and the title tune.

Melissa Errico, most recently seen on Broadway in Irving Berlin’s White Christmas, began her professional career portraying Cosette in Les Misérables, and she followed with leading Broadway roles in Anna Karenina, My Fair Lady, High Society, Amour (Tony nomination) and Dracula, plus roles in the City Center Encores! productions of Call Me Madam and One Touch of Venus. She appeared in a production of Threepenny Opera at the Williamstown Theatre Festival, and her recent Off-Broadway credits include Candida (Drama Desk nomination for Outstanding Actress in a Play), Finian’s Rainbow and Aunt Dan and Lemon. She also starred in the Hollywood Bowl presentations of Camelot and The Sound of Music. Errico’s debut solo recording was titled “Blue Like That”; her new recording is titled “Lullabies and Wildflowers.” For more information visit

James Barbour was most recently seen as Sydney Carton in A Tale of Two Cities. His other Broadway credits include Assassins, Urinetown, Jane Eyre, Beauty and the Beast, Carousel and Cyrano—The Musical. He has appeared in such films as “Eight Crazy Nights” and has guest-starred on such television shows as “Sex and the City” and “Ed.”

Jeremy Irons won a Tony Award for his performance in the original Broadway production of The Real Thing. The English actor also won Academy and Golden Globe awards for his work in the 1990 film “Reversal of Fortune.” Irons was also Golden-Globe nominated for “The Mission” and “Brideshead Revisited.” Among his London stage credits are Embers and The Rover.

Irish Repertory’s 2011 Gala benefit performance of Camelot plays June 6 at 7 PM at the Shubert Theatre (225 West 44th Street), followed by dinner at Sardi’s (234 West 44th Street). For Dinner and Theatre Packages, contact Maureen Cavanaugh at (212) 255-0270 or email Individual tickets to the performance only run $100-$300; call (212) 727-2737 or online at

The Borgias Wines

Showtime Signs Wine Licensing Deal With Votto Vines

Press Release: 7 September 2010 –

HAMDEN, Conn. – Showtime Networks Inc., in partnership with CBS Consumer Products, has entered into a licensing agreement with Votto Vines Importing (Votto Vines) for a line of Italian wines based on the upcoming SHOWTIME series The Borgias. This will be the first imported wine licensing venture for Showtime Networks and CBS Consumer Products.

“We are thrilled to be working with Showtime and CBS Consumer Products on this unique opportunity,” says Votto Vines President and CEO Michael Votto.  He adds, “This is a tremendous opportunity, and we look forward to developing a successful initiative together.”

In keeping with the setting of The Borgias, the red and white varietals will be imported from the northern Italian region of Veneto.  Each wine will retail for under $15/bottle and will be produced by an award-winning family winery located in the heart of the Bianco di Custoza zone, on the outskirts of the historic center of Verona.  The target release date for The Borgias wines is the spring of 2011, in advance of the show’s premiere.

“In this economy, wine consumers are seeking high-quality wines at great price points,” says Votto Vines SVP of Sales Jeremy Jerome.  “That is what The Borgias wine brand will represent.  Traditional Italian varietals from the region of Veneto at a price point that will appeal to both the novice and experienced wine consumer alike.  Having nearly finalized the selection process for The Borgias wines, we are confident that wine consumers will be very excited about these wines.”

THE BORGIAS, a one-hour drama series based on the infamous Italian Renaissance family, will premiere on SHOWTIME in spring 2011 with nine episodes. Oscar®-winning actor Jeremy Irons will star in the epic drama as Rodrigo Borgia, the cunning, manipulative patriarch of the Borgia family who ascends to the highest circles of power within Renaissance-era Italy.   Additionally, Academy Award®-winning director Neil Jordan (“The Crying Game”) will create and executive produce the series and will direct the first two episodes.  The series is currently in production in Budapest.


Jeremy Irons to return to RSC in ‘The Gods Weep’

Latest News: Irons makes RSC return

First published: 07 Jan 2010

Actor Jeremy Irons will return to the Royal Shakespeare Company this spring to lead the cast of a new play The Gods Weep.
The world premiere, by Dennis Kelly,  plays at the Hampstead theatre between February and April.

Oscar-winning actor Irons rejoins the RSC after 23 years away to star in Kelly’s The Gods Weep, a play about a corporate giant who decides to split his power among his subordinates, unleashing a bloody struggle.

The multi award-winning star of stage and screen, whose film credits include Reversal Of Fortune – for which he won the Academy Award for Best Actor in a Leading Role – Dead Ringers, The Lion King and Die Hard With A Vengeance, last worked with the company in the 1986/7 season when he appeared in The Winter’s Tale and Richard II. His most recent London stage appearances came in 2006’s Embers and 2008’s Never So Good.

Irons is joined in the cast of The Gods Weep by Nikki Amuka-Bird, Karen Archer, Neal Barry, Babou Ceesay, Sam Hazeldine, Joanna Horton, Stephen Noonan, Luke Norris, Sally Orrock, Helen Schlesinger, Laurence Spellman, John Stahl and Matthew Wilson.

The RSC premieres open a Hampstead theatre spring season which also includes Sebastian Barry’s new play about Hans Christian Andersen’s visit to Charles Dickens’s home, Andersen’s English, and Jonathan Harvey’s new play Canary.


Show Details: The Gods Weep

Colm has taken a lifetime to build his empire. With brutal rigour he has shaped the world around him in his own image.
But when he decides to divide power between his subordinates, the world he has created rapidly begins to fracture. Having unleashed a bloody power struggle Colm is forced to confront the very human cost of his actions as around him the body count begins to rise. Dennis Kelly’s savage new play explores what happens when corporate greed and state security frighteningly overlap.

Dennis Kelly is an acclaimed and multi award-winning playwright whose recent work includes Orphans, DNA, Love and Money and Osama the Hero which premiered at Hampstead Theatre. He is currently under commission by the RSC to write the book of Matilda, A Musical to be staged in late 2010

Maria Aberg directs following her celebrated RSC production of Roy Williams’ Days of Significance.

Performance Details

Venue – Auditorium

  • March: 12, 13, 15, 16, 17, 18, 19, 20 (2:30pm), 20 (7:30pm), 22, 23, 24 (2:30pm), 24 (7:30pm), 25, 26, 27 (2:30pm), 27 (7:30pm), 29, 30, 31 (2:30pm), 31 (7:30pm)
  • April: 2, 3 (2:30pm), 3 (7:30pm)

showing at:  Hampstead Theatre

box Office: 020 7722 9301


Age: General

Genre: Play

Sub Genre: Play (Drama)

previews from: 11.03.2010

opening night: 17.03.2010 article