Heal the Bay honors Jeremy Irons at Bring Back the Beach

Heal the Bay honored Jeremy Irons at their 2013 Bring Back the Beach gala, for his contribution to the short film The Majestic Plastic Bag.

Jeremy Irons to be Honored by Heal the Bay

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Jeremy Irons Voices the Fight Against Plastic Pollution

On May 16, Heal the Bay honors three supporters who’ve lent their formidable voices to protecting the ocean from plastic pollution at our annual benefit gala Bring Back the Beach.

In 2010, Oscar-winner Jeremy Irons narrated our mockumentary “The Majestic Plastic Bag”, lending gravitas to the story of a single-use plastic bag as it migrates to the Great Pacific Garbage Patch. The film screened at the Sundance film festival and remains popular on the film festival circuit. To date, The Majestic Plastic Bag has been viewed more than 1.8 million times on Heal the Bay’s YouTube channel.

We honor Jeremy Irons, not merely for sharing his rich, haunting voice with us, but for his ongoing work to stop the proliferation of trash. In his new feature documentary “Trashed: No Place for Waste,” Irons takes a different journey, this one following the migration of rubbish, the tons of waste that goes unaccounted for each year. Irons serves as the film’s chief investigator as well as the executive producer.

Heal the Bay will also honor our longtime champion Mark Gold for his years of laser-like focus and tireless advocacy in support of clean water. Mark was Heal the Bay’s first employee and served with our organization for 25 years, leading and inspiring our work as our executive director and president. He continues to support us as a researcher, fundraiser and board member. We can count on Mark as a sounding board, resource and guiding force as we tackle future attacks on clean water.

Philanthropist Dr. Howard Murad will be honored on May 16 for raising awareness for environmental issues and causes. Employees from Dr. Murad’s skincare company Murad, Inc. have joined us on numerous beach cleanups, as well as solidly supporting our efforts in curtailing marine debris.

You’re invited to join our celebration of these eco warriors on May 16, 2013 at the Jonathan Beach Club.

Jeremy Irons narrates The Majestic Plastic Bag – A Mockumentary

HealtheBay | August 14, 2010

Help stop our 19 billion bag-a–year habit in California and put an end to plastic pollution. Tell your Senator to support the AB 1998 at http://www.HealtheBay.org/BagBill

You can make the difference.

SANTA MONICA, Calif. Aug. 16, 2010 – As the California Senate prepares to vote on AB 1998, Heal the Bay, an environmental watchdog organization that promotes safe, clean and healthy coastal waters has released a film [http://www.healthebay.org/mockumentary/] charting the “lifecycle” of a plastic bag to promote awareness of plastic pollution in California and beyond.

The mockumentary, filmed in the style of a nature channel documentary program and playfully titled “The Majestic Plastic Bag,” is narrated by Academy Award-winner Jeremy Irons and tracks the “migration” of a plastic bag from a grocery store parking lot to the “Great Pacific Garbage Patch” in the Pacific Ocean.

Though lighthearted in tone, the short film hammers home the stark reality of California’s plastic bag pollution situation: 19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, costing taxpayers $25 million in cleanup costs a year. Less than five percent of all single-use plastic bags are recycled, with many ending up as litter and in the ocean as plastic pollution.

“Rather than lecturing the audience, we wanted to create a film that would capture people’s attention with humor,” said Mark Gold, president of Heal the Bay. “At the same time, we saw this as subversive way to make viewers realize the serious, far-reaching problem of single-use plastic bag pollution.”

The Senate is expected to take a floor vote on AB 1998 by the end of August. The measure would create a uniform statewide policy for addressing all types of single-use bags. The Governor has indicated his support if the bill reaches his desk.

If passed, the landmark bill would make California the first state to ban single-use plastic bags at supermarkets, convenience stores and large retail establishments with pharmacies; limit the distribution of paper bags at these stores to encourage consumers to adopt reusable bags; and require reusable bags to be available for purchase at these stores.

“The big goal and challenge for me was creating a piece that was both entertaining as well as informative. I come from the world of comedy, and I believe strongly in the power of humor as a way of making accessible that which otherwise could be inaccessible, uninteresting information,” said director Jeremy Konner of Partizan Pictures.

The film was developed in collaboration between Konner, the creative team at DDB LA, creative director Kevin McCarthy, writers Sarah May Bates and Regie Miller, and Erik Haase, DP. With little to no budget, the entire project was created solely with donated time and resources – many from Heal the Bay supporters within the industry who believe in the concept and the cause.

The film was shot on location throughout Los Angeles and is available on the Heal the Bay website, http://www.healthebay.org as part of its marine debris education and advocacy work. Earlier this year, Heal the Bay launched the first part of this campaign with “Trash Your Friends” [http://trashed.healthebay.org], an April Fool’s Day prank, in which users could “trash” a website with animated garbage to call attention to plastic bag blight. The campaign became an Internet hit for its inventive take on raising awareness about the serious issue of pollution.

More information about AB 1998 and plastic bag pollution is available at http://www.healthebay.org.

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