Macy’s has snagged English actor Max Irons to be the new face of its INC men’s collection.
Irons, who will play the leading male role of Jared in The Host, a film adaptation of Twilight author Stephenie Meyer’s science fiction novel, in 2013, will appear in the brand’s spring 2012 men’s campaign. It will be shot by Walter Chin and styled by Bill Mullen.
A graduate of the Guildhall School of Music and Drama, Irons is the son of Academy Award-winning actor Jeremy Irons, and the grandson of Cyril Cusack. In addition to still images, the INC campaign will include a short video of the actor discussing his personal style and self-expression.